Description
Introduce your students to the fascinating world of economic decision-making with Principles of Microeconomics, 9th Edition. Authored by N. Gregory Mankiw, one of the most prominent economists of our time, this text is the most widely used introductory economics textbook in classrooms worldwide. It is renowned for its remarkably clear, accessible writing style that avoids overwhelming students with dense jargon, making it a cornerstone addition to the academic catalog at Read N Wright Books.
Mankiw’s approach focuses on the “Ten Principles of Economics,” providing a solid, intuitive foundation before diving into complex theories. The book masterfully explains how individuals and firms make decisions, how they interact in specific markets, and how government policies impact these interactions . With engaging, real-world examples, updated case studies, and clear explanations of market structures—from perfect competition to monopolies—this indispensable guide helps students understand the economic forces that shape our daily lives and the global landscape.
Key Features:
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Clear & Accessible: Written in Mankiw’s signature conversational style, making complex microeconomic theories easy for beginners to grasp.
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Real-World Application: Features numerous “In the News” boxes and updated case studies that connect economic principles to current events and daily life.
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Core Concepts: Deeply explores fundamental topics such as supply and demand, price elasticity, market efficiency, and consumer choice.
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Policy Focus: Analyzes the impact of government interventions, including taxes, price controls, and environmental regulations (externalities).
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Digital Integration: Fully compatible with Cengage’s MindTap platform for interactive learning, graphing practice, and adaptive test prep.
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